Six Ways To Sell More Value-Added Potatoes

Mar 9, 2022

It wasn’t too long ago that growers plowed under small-sized potatoes since there was no market. Today, one- or two-bite-sized spuds are big.

Case in point, from 2020 to 2021, petite potatoes and medleys grew 9.4% and 6.7% in dollars sales, respectively, according to IRI data as shared by Denver, CO-headquartered Potatoes USA. Concurrently, all other varieties except yellows, which were flat, saw a decline.

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