If You Market Them Right, Shoppers Dig Potatoes

Oct 18, 2021

Retailers can use colors, size, signs and social media to get more spuds in the shopping cart.

Merchandising potatoes should generate excitement, particularly now that consumers going through the COVID-19 pandemic have reacquainted themselves with the savory spud.

Zake Kreitner believes that. The chief produce officer of Seasons, a six grocery and two convenience store chain in metropolitan New York and manager of the Lawrence, NY location, Kreitner points to a potato and onion display to illustrate his belief.

Read full article